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Prior Research Before Planning My Video

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Before I could start planning my music video, i continuously went on YouTube to look for ideas & scenes that I could base the narrative side of my music video on. My main inspiration was the ' Ariana Grande - break up with your girlfriend, I'm bored ' music video as its main location is a party setting of which I want to base my music video around and the idea of the music video is that Ariana wanted him to breakup with his girlfriend so she could be with him. Therefore, this music video is perfect to study due to the similar theme and aims displayed within my music video and this one. At the end of this music video. there is a plot twist, that Ariana didn't actually want the boyfriend, she wanted the girlfriend which challenges sexuality stereotypes as no one thought that would happen, which makes the video more interesting and not like a typical love/relationship music video.  This music video also consists of in...
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Pop Music Video Conventions Research

-        Artists usually clothed in fashionable, stylish, mainstream outfits  -        Artists portrayed as happy and content with life -        The lyrics are based around love and relationships  -        Target teens so make the songs/music videos as ‘reliable’ as possible as they are the main target audience  -        Song usually is 3-5 minutes with a consistent beat and structure -        Pop songs are guaranteed to be heard everyday as are majorly played on radio stations e.g. Capital – large audience  -        They follow a verse-chorus-verse structure and hook lines which are catchy therefore stays in the audience’s mind  -        Dance orientated  -        They ste...
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Target Audience

My target audience consists of female teenagers/young adults (16-25 years old) due to the fact that the song is Pop & that is what genre teens listen to the most, therefore it will be easier for them to access this music via radio stations, chart playlists on Spotify etc. Also, females may be able to relate to the scenario more than males as they tend to be fixated on the idea of love & relationships and essentially prioritise them.  Teenagers can also relate to the dancing aspect to the music video which is evidently why one of its locations is at a house party as at the age of 16+ is the prime time that teenagers begin going to parties. It conforms to the stereotypes of teen girls wanting to wear makeup & wear dresses to get the message the artist is trying to highlight across to the audience within a 3/4 minute music video. I have used a range of ethnicities within my dancing cast to emphasise diversity and that t...
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