Target Audience
My target audience consists of female teenagers/young adults (16-25 years old) due to the fact that the song is Pop & that is what genre teens listen to the most, therefore it will be easier for them to access this music via radio stations, chart playlists on Spotify etc. Also, females may be able to relate to the scenario more than males as they tend to be fixated on the idea of love & relationships and essentially prioritise them.
Teenagers can also relate to the dancing aspect to the music video which is evidently why one of its locations is at a house party as at the age of 16+ is the prime time that teenagers begin going to parties. It conforms to the stereotypes of teen girls wanting to wear makeup & wear dresses to get the message the artist is trying to highlight across to the audience within a 3/4 minute music video.
I have used a range of ethnicities within my dancing cast to emphasise diversity and that the idea that you can only dance if you are 'skinny & perfect' is heavily dismissed. This allows my artist to be seen as representative of the majority of society, as they aim to include and involve everyone in some way.
Teenagers can also relate to the dancing aspect to the music video which is evidently why one of its locations is at a house party as at the age of 16+ is the prime time that teenagers begin going to parties. It conforms to the stereotypes of teen girls wanting to wear makeup & wear dresses to get the message the artist is trying to highlight across to the audience within a 3/4 minute music video.
I have used a range of ethnicities within my dancing cast to emphasise diversity and that the idea that you can only dance if you are 'skinny & perfect' is heavily dismissed. This allows my artist to be seen as representative of the majority of society, as they aim to include and involve everyone in some way.
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