Pop Music Video Conventions Research

-      Artists usually clothed in fashionable, stylish, mainstream outfits 

-      Artists portrayed as happy and content with life

-      The lyrics are based around love and relationships 

-      Target teens so make the songs/music videos as ‘reliable’ as possible as they are the main target audience 

-      Song usually is 3-5 minutes with a consistent beat and structure

-      Pop songs are guaranteed to be heard everyday as are majorly played on radio stations e.g. Capital – large audience 

-      They follow a verse-chorus-verse structure and hook lines which are catchy therefore stays in the audience’s mind 

-      Dance orientated 

-      They stereotypically are associated with people in their teens as many people in their youth enjoy partying, clubbing, dancing, which is exactly what the purpose of pop music is for 

-      Artists are expressed in a very sexual and seductive way, trying to lure the audience in, current artists chose to dress in provocative ways portraying a sexual atmosphere 

-      Hair and makeup used to commutate the artists feelings, views, express a message and plays a major role in pop music

-      Pop music videos are all about the artist to sell the song to the audience 

-      Mise-en-scene = bright colours, makeup, fashion accessories 

-      Editing = tints and filters to boost colours, photo shopped artists so they look ‘perfect’ 

-      Camera = many close ups of artists faces, long shots of dancing/partying scenes 

-      Performance = main focus on artist

-      Narrative = mainly about performing in a certain way, some artists use a theme to help represent the song but there is usually no narrative
-   Typical pop genre narratives include parties, relationships/breakups

-   Pop usually follows current trends